Transforming flood-damaged University Food Court


University of Birmingham – The Food Court





Project Description:

Food court refurbishment

Scope of Service:

Brand and Experience


Media Productions

Project size: 

Circa 300 covers

Project Value:



January 2016

We can help make change happen

To find out more please contact us:
Tel: +44(0)1423 789388
Email: clientservices@sovibrant.co.uk
SoVibrant Ltd, Hornbeam House, Hornbeam
Park, Harrogate HG2 8QT


Following extensive flood damage from a burst water main to the University of Birmingham College of Medical and Dental Sciences’ catering facilities, SoVibrant was commissioned to redesign the basement food court, which covers an area of 9,500 sq ft and seats approximately 360 people at any one time.

The university accelerated and up-scaled refurbishment proposals, viewing it as an opportunity to deliver a new and exciting facility for students, staff and visitors. During a typical day, there are around 1,400 to 1,500 students, staff and visitors on campus passing through the facility.

The Challenge

It was the short timescale that created the main challenge for this particular scheme, with a turnaround time of five months from start to finish. The conceptual project, including all the visuals, was turned around in just three weeks and the scheme was designed to be deliverable immediately, and it was. Competent management of the stakeholder approval process and close consultation with the other contractors ensured an efficient fit-out.

The Results

SoVibrant delivered a brand and collateral package that included logo and signage to menus and packaging and more, demonstrating great attention to detail. The area also features a variety of seating options within the café including booths, high seating, and clusters – all are being used fully according to feedback.

Setting the benchmark for all further projects completed across campus, and indeed throughout the education sector, the new food court has been incredibly well received by the students and staff, and is definitely encouraging the students to participate in more on-campus activity.

“Following serious water damage at The Wolfson Medical Centre, we engaged SoVibrant to carry out a comprehensive refurbishment of our food court to create an exciting new food retail and social destination for staff, visitors and students. Working to a tight programme SoVibrant have delivered a fantastic new facility for us.

The scheme brings the best of the high street on to campus and will help to enable our team to deliver a high standard of service and a modern, varied food offer, in an environment people love. – Stuart Richards – Director of Hospitality and Accommodation Services, University of Birmingham 

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