Scope of Service:
Brand and Experience
Approx. 1,500 pupils
We can help make change happen
Rossett School is a secondary school in Harrogate with a focus on inspirational learning and academic excellence. The school approached SoVibrant to advise on a strategy to combat strong competition from other schools within a shared catchment area. The focus of the strategy was to develop a strong visual identity that clearly communicated the school’s aspiration to become a modern technologically focused alternative to the more traditional competition.
To create a new brand proposition to capture the school’s aspirations and to allow the academy to thrive in a competitive environment.
To design and implement the new brand identity into print and digital collateral, and to connect to the physical environment through the extension and refurbishment of the reception facilities.
With a memorable new brand featured around the school and throughout the wider community, Rossett School has had an exceptional increase in students selecting it as their first or second choice destination. The school’s profile has been improved dramatically within the community and its visual identity is now clearly aligned to its educational ethos.