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Getting ready for international expansion

Client:

Roomzzz

Sector:

Retail

Hospitality

Location:

Nationwide

Project Description:

Rebrand

Interior design of aparthotel chain

Scope of Service:

Brand and Experience

Interiors

Media Productions

Project size: 

National Roll Out

Project Value:

Confidential

Completion:

Ongoing

We can help make change happen

To find out more please contact us:
Web: www.sovibrant.co.uk
Tel: +44(0)1423 789388
Email: clientservices@sovibrant.co.uk
SoVibrant Ltd, Hornbeam House, Hornbeam
Park, Harrogate HG2 8QT

Background

A rapidly expanding aparthotel chain, Roomzzz combines the style of a boutique hotel with the convenience of serviced apartments in city centre locations across the country. Seeking to realign it’s image with it’s aspirations and service offerings, Roomzzz approached SoVibrant to deliver a new brand identity that permeated all aspects of its organisation from brand collateral through to interior schemes for its aparthotels.

The Challenge

To design and implement a new visual brand identity including print collateral and the production of a comprehensive set of brand and style guidelines.

To develop a comprehensive brand and interior design scheme for use in a national refurbishment and new hotel development programme.

To produce coordinated interior design schemes for all areas of the aparthotels involving several different apartment room types and the development of detailed interior design and brand manuals.

The Results

An effective transformation of Roomzzz’s visual and physical has created an exciting new lease of life for the brand.

The brand and interior design guides have been instrumental in the success of new developments in Chester and Nottingham, refurbishments in Leeds and Manchester, and are currently being used in the development of a new flagship aparthotel in Liverpool.The new look and feel has resonated with potential franchisees, with discussions already under-way regarding opening Roomzzz premises in a variety of new locations across the UK and internationally.

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