Nikal / Hive
Award winning apartments
Scope of Service:
Brand and Experience
We can help make change happen
Property development and investment company Nikal commissioned SoVibrant to assist in the revitalisation of a failing residential scheme in Birmingham. Designed to address a lack of new build rental and sales properties in the city, the reputation of the development had suffered significantly with the previous owners having gone into administration and the project gaining national notoriety by featuring on ITV’s ‘Homes from Hell’. Nikal aimed to transform the development into a successful and sought after residential location and repair its damaged reputation.
To assist the client in to attracting the target demographic of young professionals by creating a desirable ‘go-to’ destination, through the use of brand development, implementation and interior schemes.
To overcome historic negative perceptions of the location and development through the use of inspirational internal graphics schemes for the reception and common areas .
Hive has received numerous accolades since its completion, the highlight of which was being awarded ‘Best High Rise Building in the UK’ at the 2014 International Property Awards, beating Richard Roger’s Number One Hyde Park.
The development has experienced relentless demand since opening and at its peak accounted for 35% of all new build sales and lettings in Birmingham and outsold comparative developments 3:1.