Award-winning luxury student accomodation


Parklane group






Project Description:

Luxury Student Accommodation

Scope of Service:

Brand and Experience


Media Productions

Project size: 


Project Value:



September 2015

We can help make change happen

To find out more please contact us:
Tel: +44(0)1423 789388
Email: [email protected]
SoVibrant Ltd, Hornbeam House, Hornbeam
Park, Harrogate HG2 8QT


Working with one of our existing clients, Parklane Group, SoVibrant was commissioned to deliver the design services for a new concept of student accommodation, more akin to luxury boutique apartments. The aim was to address a new market niche for high-end luxury accommodation for students, featuring a wide range of peripheral hotel-style services.

The Challenge

Creating a brand and interior scheme that would appeal to both the UK domestic and international student market was the challenge for this project, which also involved creating signage and wayfinding and all the associated visualisation work.

There were also various physical challenges to overcome whilst designing the interior space, including height and service restrictions that had to be taken in to consideration. In addition, the sloping nature of the site meant that natural daylight could only enter the building through one elevation. The common room also had to be accessed via both stair cores to provide full student access without having to leave and re-enter the building, so effective space planning was essential.

The Results

IconInc was fully let prior to completion in September 2015, which was a real success. The project received much high profile attention in the major national press, creating an exceptional buzz, especially when it won an award for the ‘Best Interior Concept’ at the Northern Design Awards.

Going forward, our client, Parklane Group, is now underway with two new IconInc projects, another in Leeds, situated in the popular area for students, Headingley and one in Liverpool. The Headingley site isn’t even off the ground yet and already 60% has been let.

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