Luxury Student Accommodation
Scope of Service:
Brand and Experience
We can help make change happen
Working with one of our existing clients, Parklane Group, SoVibrant was commissioned to deliver the design services for a new concept of student accommodation, more akin to luxury boutique apartments. The aim was to address a new market niche for high-end luxury accommodation for students, featuring a wide range of peripheral hotel-style services.
Creating a brand and interior scheme that would appeal to both the UK domestic and international student market was the challenge for this project, which also involved creating signage and wayfinding and all the associated visualisation work.
There were also various physical challenges to overcome whilst designing the interior space, including height and service restrictions that had to be taken in to consideration. In addition, the sloping nature of the site meant that natural daylight could only enter the building through one elevation. The common room also had to be accessed via both stair cores to provide full student access without having to leave and re-enter the building, so effective space planning was essential.
IconInc was fully let prior to completion in September 2015, which was a real success. The project received much high profile attention in the major national press, creating an exceptional buzz, especially when it won an award for the ‘Best Interior Concept’ at the Northern Design Awards.
Going forward, our client, Parklane Group, is now underway with two new IconInc projects, another in Leeds, situated in the popular area for students, Headingley and one in Liverpool. The Headingley site isn’t even off the ground yet and already 60% has been let.