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Tips for creating better visuals
Tips for creating better visuals On the Media Productions team, a big part of our day-to-day work is spent creating visuals for clients of designs and spaces that currently do not exist. When someone looks at a visual, our task is to help them buy into the design and understand what the final concept will look like when complete. The industry standard has now reached the point where 3D visualisation is almost indistinguishable from photographs. So how do we communicate an idea so that the viewer can understand what we are showing them, and in some cases deceive them into thinking they are looking at a photograph? Here are a couple of tips on how to take a 3D visual to the next level of realism. Use reference Believe it or not this is something that a lot of artists when starting out overlook. You can be a master of the software you are using, but [...]

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Creating the BMW i8
Finding perfection in design: Creating the BMW i8   As with any new product, the process of designing a new type of vehicle is a detailed and evolutionary process. The wealth of talent, expertise and knowledge that work in synergy is incredible. But every project has one thing in common, no matter what subject it is; an idea. When BMW announced it planned on creating an eco sports car of the future, a new type of vehicle that had never been seen before, sceptics thought this was an impossible task. BMW’s big idea BMW’s idea was to create a car that would capture people’s imagination, offer a driving experience to rival any other sports car in its class, but in return deliver 70 miles per gallon and 99 grams of CO2 per kilometre. What they achieved was simply outstanding. The BMW design DNA and philosophy can be seen throughout its entire range of cars. Past and present, these cars [...]

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Where do we find creative inspiration?
Where do we find creative inspiration?   Inspiration can be found in all walks of life. We are all inspired by different moments and experiences every day. That piece of music you hear at the bus stop that stays in your head, the film that made you gasp at the cinema, even that time you had to pause and watch the sun come up whilst driving to work. It would be impossible not to be affected in some way by the world around us. As a designer being aware of this influence allows us to look for ideas that are completely alien to our chosen subject matter. If this influence and experience is successful, the results should be unlike anything people have seen before. New experiences take us out of our comfort zone, challenging us to think in a different way. A lot of car designers for example look at the natural world when creating [...]

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