Garfield Primary School
Rebrand for rebuild
Scope of Service:
Brand and Experience
We can help make change happen
With a relatively transient community, Garfield School found it hard to make students feel part of something permanent. With a complete rebuild imminent, the school took the opportunity to rebrand. The team wanted its brand to be inclusive, to reflect its approachable character, appeal to all demographics and importantly, to reach the diverse community.
The main challenge was to provide a solution to enable the school to link to the many different parts of its community. This was achieved with the introduction of a strong school narrative, communicated primarily visually, and the new shared set of values, which work together to create a brand that will build strength throughout the community.
The project, which is yet to be completed, involves brand communication and design, interior graphics, uniform design, signage and wayfinding. SoVibrant is also supporting in decisions concerning the external aesthetics.