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Creating an inclusive brand that unites

Client:

Garfield Primary School

Sector:

Education

Location:

London

Project Description:

Rebrand for rebuild

Scope of Service:

Brand and Experience

Interiors

Project size: 

Unknown

Project Value:

Undisclosed

Completion:

March 2016

We can help make change happen

To find out more please contact us:
www.sovibrant.co.uk
Tel: +44(0)1423 789388
Email: clientservices@sovibrant.co.uk
SoVibrant Ltd, Hornbeam House, Hornbeam
Park, Harrogate HG2 8QT

Background

With a relatively transient community, Garfield School found it hard to make students feel part of something permanent. With a complete rebuild imminent, the school took the opportunity to rebrand. The team wanted its brand to be inclusive, to reflect its approachable character, appeal to all demographics and importantly, to reach the diverse community.

The Challenge

The main challenge was to provide a solution to enable the school to link to the many different parts of its community. This was achieved with the introduction of a strong school narrative, communicated primarily visually, and the new shared set of values, which work together to create a brand that will build strength throughout the community.

The Results

The project, which is yet to be completed, involves brand communication and design, interior graphics, uniform design, signage and wayfinding. SoVibrant is also supporting in decisions concerning the external aesthetics.

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